FLY & FIELD

F&F is driven by a simple ethos to enhance Community, Sustainability & Education in fly fishing.  We worked together to develop a digital ecosystem featuring regular social media content, updated digital assets and D2C marketing via Fishing Reports & Newsletters featuring products, events & the people of this great shop!

PROJECT SCOPE

Content & strategy

Social MEdia

MAY 2026 - CURRENT : LOW managed all strategy, content cultivation, copy & publishing of F&F social media channels

SCHEDULING & EXECUTION

EMAIL CAMPAIGN

MAY 2026 - CURRENT : LOW developed weekly newsletters featuring products, people & events and delivered to 8k+ subscribers

Write | Edit | Publish

FISHING REPORTS

LOW was responsible for 6 different fishing reports published weekly. Pooling intel from guides, outfitters & government agencies.

IN THE FIELD

A CONTENT

Field work cultivating various mediums of content for use across shop/brand/channels. Including video, photography and drone work.

Edu, Community & Sustainability

EVENTS

Planned, networked & executed Fly & Field University Event Series. Inviting speakers, partnering with title sponsors and executing.